Student Project - Live Brief Project for Torrens University
Included research, concept development, refinement, testing and finished artwork for corporate merchandising.
Included research, concept development, refinement, testing and finished artwork for corporate merchandising.
CONCEPT:
The “Make your own Sunshine” design and tag-line is purposefully encouraging users to spin the umbrellas and make shareable Instagram animations. It proposed to be:
• Bright - colourful on rainy days, and matching branding colours
• Smart - sunsmart in Australia’s sun, and always useful
• Fun- spinning and animated on social media, and delightfully memorable
The tag-line also connects to Torrens University's education mission and brand values to support bright and inspiring industry leaders.
