Student Project -  Live Brief Project for Torrens University 
Included research, concept development, refinement, testing and finished artwork for corporate merchandising.  

The “Make your own Sunshine” design and tag-line is purposefully encouraging users to spin the umbrellas and make shareable Instagram animations.  It proposed to be: 
• Bright - colourful on rainy days, and matching branding colours
• Smart - sunsmart in Australia’s sun, and always useful
• Fun- spinning and animated on social media, and delightfully memorable

The tag-line also connects to Torrens University's education mission and brand values to support bright and inspiring industry leaders.

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